You don’t need to ask for permission, every time you’re about to ask a question, or give directions.

If you’re going to ask an uncomfortable question to your prosect, instead of asking, “Hey Mr. Prospect, can I ask you an uncomfortable question?”—Instead you say, “Bit of an uncomfortable question Mr. Prospect, feel free to ignore this one…” and then you ask your uncomfortable question.

A simple statement like that, justifies and softens your question enough, for the prospect to answer comfortably.

With a question, asking for permission—your prospect can easily slap you across the face.

You’re supposed to be a leader on a sales call. You’re not there to ask for permission to use the restroom, the same way you did back in elementary school.

Your prospect in fact loses respect for you—every time you put them on a pedestal.

A prospect loves a monotone salesman, that will occasionally go uptone for them, during special moments of the sales call.

You don’t need to bounce and jump around. You don’t need to apologize. You don’t need to ask for permission.

Be a leader.

If you had to imagine a good leader, who you can trust to lead you in the right direction—it won’t be the guy asking you if it’s okay to ask a question.