The sale goes 2 ways—either you walk away with a paycheck, or the prospect walks away choosing not to buy.

In an ideal world, you’ll want the first scenario, which is you walking away with a paycheck.

But what if I told you, that having this in mind—actually tarnishes your results.

Let me explain.

When you want something really bad, you’ll do everything in your power to get it.

On the other hand, if you want something, but you don’t care whether you get it or not—you won’t try as hard to get it.

You want tohave the second mentality here.

Even if the prospect doesn’t want to buy what you’re selling, it doesn’t affect you. You simply move onto the next prospect.

You know, in your mind, the sales call was a success either way.

Whether you did something wrong during the call, worth reviewing to get feedback from—Or if the sales call was good from start to finish, with the prospect being impossible to sell to—then in that case you got the opportunity to exercise your closing ability.